Amcor Rigid Plastics

How Amcor packaged up the right tools for reps success

Challenge

As a global leader in developing and producing packaging for food, beverage, pharmaceutical, medical and other products , Amcor Rigid Plastics was second to none in delivering the best product. Arming their sales team with the right vehicle with the right message for each speciality market – for any point in the sales funnel– was the challenge.

Solution

We created multiple vehicles with visually-engaging content specific to each industry verticle, including:

Solutions brochures

Product offering catalogs

Unique 3D mailers

Custom kits

Advertising

Tradeshow booths

Press releases

Videos

Capabilities brochures

“Group 55 is a true partner to our business and understands the complexities of our industry by immersing themselves in our day to day activities. They understand that they aren’t just a marketing firm that handles our projects, but an extension of our marketing staff. Their staff does what it takes to get the job done – on time and on budget!”

Latricia Fry
Marketing Manager Diversified Products Division
Amcor Rigid Plastics, North America