Chase Plastics

How Chase Plastics doubled website traffic visitors and stay time

Challenge

The previous website was designed around an industry tradeshow – and redesigned every three years, incurring unnecessary costs. The site lacked any semblance of UX/UI, was not mobile-friendly, had no search button or SEO. Site traffic was low, with little time spent on page. And as a resin distributor, the site performance was critical to business success.

Solution

We took a fresh look at ‘why Chase’ and uncovered the real story about real people with real solutions. We took resin to the reality of powerful results by building a fresh new website from the ground up featuring the real team, critical UX/UI, SEO optimization and targeted Google AdWord campaigns. The campaign spilled over into all collateral, a sales kit and ad campaign – with staying power to save exponentially over the previous method.

Introduced new brand look and content around their service ?differentiator

Rethought the UI/UX using analytics, industry research and surveys

Rewrote content to bring forward key terms and optimized by industry verticals

Created user friendly search features

Built and hosted on WordPress for easier CMS and auto updates

Provided project management including custom art, photography and filming

Added supplier logo outbound links to support content

“Group 55 has quickly become a great asset to our team. In line with our core values, they perform with a sense of urgency, meet our high expectations and turn around projects on-time and on budget. They listen to our ideas and develop concepts that are fresh and relevant to our company, industry and needs. We couldn’t be happier with the work Group 55 has done for us and their professionalism in managing and producing varied projects that will set us apart from the competition.”

Thank you for all of the great work you are doing for Chase Plastics!

Sherry Cudd
Advertising Manager

Cutting to the chase…

We implemented PPC, Social Media and eblast campaigns . And through monitoring and analytics, we optimized the site based on key performance trackers .

…to get results

  • Increased time spent on page by 65%

  • Increased unique page views by 40%

  • Increased mobile usage 105%

  • 944 downloads over 8 week period

Results translated

Digital campaign including eblasts, website promotion and ads led to:

  • 200% increase in leads over last event

  • Top performer in securing online show registrations

  • Client contact received leadership award for rebranding efforts

  • Website was recently awarded a 2018 Hermes Platinum award for website design